CASE STUDY

Mais uma! Summer advertising of Brazilian breweries

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

Feb 1, 2021

Summer and beer are an insuperable combo for Brazilians and one of the key times of year for this country’s advertisers. Aware of the importance of this season for the industry, FLUZO and Netquest, in collaboration with AVroad and Admetricks, have elaborated a study on the advertising campaigns of the major beer brands in Brazil: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol.

The analysis concluded that, last February, these beer companies’ ad campaigns not only had an impact on 8 out of every 10 Brazilians – over the age of 18 –, each of them were also impacted an average 7 times!

Do you want to know who won the battle for greatest coverage? Who was able to reach high-consumers? Who did a better job in digital media? Which brand planned their campaigns better? Or which popular TV show tipped the scale in favor of one of the brands?

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