Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.
What video advertising campaigns were seen most in January? In our role as collaborating partners, we have launched the last edition of the ranking we make for the aea (Spanish Association of Advertisers), with the goal of offering more insights into advertising reach in Spain.
It is the industry's very first podium for cross-media campaigns, generated through single-source measurement, that is, using the same methodology and data source for both TV and online video, and getting all this data on a single panel.
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Danone's Actimel 'Y tú, por quién te lo tomas?' campaign is crowned as the most watched campaign of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.
2. SECURITAS DIRECT
In second place is Securitas Direct, with the campaign 'Si para ti es importante', whose ads obtained 83.74% reach, and which repeats in the ranking after obtaining the first place in November.
3. MUTUA MADRILEÑA
In the top 3 we find Mutua Madrileña, which also repeats in our ranking since it already appeared in September. On this occasion, Mutua Madrileña achieved an 82.47% coverage rate, with a new version of its classic 'Me voy a la Mutua'.
4. ING DIRECT
In fourth place we find ING Direct, with the campaign 'Quédate con quien te quiera libre', whose spots have obtained 80.33% coverage.
5. DISNEY +
Finally, as in the November edition, Disney +, which is promoting its premieres for this spring, closes the ranking.